Grab your “Vest Friend” and Make Boating Fun and Safe

Grab your “Vest Friend” and Make Boating Fun and Safe

Picture this: It’s a sunny day, and you’re walking down the dock with some of your best friends. You have everything you need for a fun time on the water – and a safe one too – including your life jackets. Boaters around the country are getting together with their family and friends to become “Vest Friends,” sharing pictures on social media as they wear their life jackets together.

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A “Vest Friend” is someone who joins you in wearing a life jacket any time you’re headed to the water. We’re spreading the word about this campaign during this year’s National Safe Boating Week to share the importance of wearing a life jacket any time you’re planning to head out on the water. This is important now and all year long!

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This campaign has been a huge success across our social media platforms since it first launched late last summer. We love seeing friends get together to share the important message of wearing a life jacket when they’re headed to the docks.

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From boaters young to old, amateur to seasoned, there’s no limit on the age or experience when it comes to keeping yourself safe with a properly-fitting life jacket. It’s become clear that Vest Friends nationwide recognize the importance of wearing a life jacket, and it makes us proud to see them taking part in this fun, yet impactful campaign.

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If you’re not following our Vest Friends campaign on Instagram and Facebook already, what’re you waiting for? We have a new photo contest starting in June and you don’t want to miss out on fantastic prizes!

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Check out some of the boaters across the country who have made a commitment to keeping themselves and their loved ones safe. You can share some of your pictures to our Facebook page, too, or be featured on our Instagram, when you use the hashtag #VestFriends. So, grab some life jackets, your closest friends and family, and share your photos with us. After all, safe boating is more fun when you do it with friends!

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Michael Hammond captured the winning image in last summer’s Vest Friend’s Photo Contest. Keep an eye on our Facebook and Instagram pages for a new contest this summer!

Written by  Gail Kulp

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